Greg Flocco

Client: Genentech

This video is intended to educate Genentech’s internal teams on how to use their new document portal. We implemented a new process for this project and created bespoke illustrations for each frame to add a bit of fun to the video.

Client: Envision Pharma Group

This responsive site was designed to showcase the digital offerings of Envision Pharma Group; designed to be used with pitches. Clients will receive a link in advance of the presentation and be invited to review on their own device.

The showcase has been capped at 8 examples with the showcase itself being the 9th. The intent is to show our digital capabilities from portfolio pieces to practical.

The background behind the showcase has been animated to add a bit of flair and polish to the site.

Client: Genzyme

This interactive APP is a self-teaching tool, designed to give users insight into the impact, assessment and measurement of Multiple Sclerosis.

Designed to be placed in trade show booths, this app is able to be used offline and features videos, animations and other unique UI elements to easily guide the user to the sections they find most relevant to them.

Client: Merck
Brand: Gardasil

This poster was designed to educate parents on the vaccine schedule of Gardasil and to remind them to
make the necessary appointments for their kids.

The challenge lay in the lack of a budget for the photography. I took an infographic-like approach to the
information to re-enforce the "Three To Complete" messaging.

Client: Merck
Brand: Gardasil

These poster and pocket card concepts are to help inform parents of the various childhood diseases that could affect their kids.
They encourage moms to vaccinate their children from the top-5 diseases affecting teens and preteens.

Client: Merck
Brand: Gardasil

While the messaging is geared towards early vaccination, most moms don't want to think about their children and HPV. 

This brochure uses simple illustrations and a notebook paper background to make the content more accessible and inviting to parents.
The look and feel also helps communicate the intended age range of 10-12 years old.

Client: Merck
Brand: Gardasil

While the messaging is geared towards early vaccination, most moms don't want to think about their children and HPV. 

This concept utilizes visuals reminiscent of childhood to reenforce the idea
of early vaccination against HPV.

Client: Travelers

The focus of these social tiles were to clearly communicate messages from the company with a visual appeal that drives social engagement and clicks through to the linked webpage.

These social were posted to the Travelers Insurance Facebook page in 2015 - 2016.

Client: Travelers

These badges were used to categorize specific tiles as holiday season tips while promoting the hashtag "ThinkSafe" and driving social engagement and traffic to the linked webpage.

These badges were used on social tiles posted to the Travelers Insurance Facebook page during the 2015 holiday season.

Client: Travelers

This badge was used on social tiles to promote National Distracted Driving Awareness Month. The purpose was to unify all social tiles intended for use during this month with a distinct, branded badge.

These badges were used on social tiles posted to the Travelers Insurance Facebook page during March & April 2016

Client: Travelers

This driving symposium was used to clearly communicate the dangers of driving for truck and car drivers alike, as well as how a driver's health can affect their safety behind the wheel.

These infographics were used as handouts during an auto symposium in Hartford.

Client: Sleepy's

This multi-platform rebranding effort included transit posters, billboards and even signage on the exterior of subways and trolleys.

The focus of these ads was to juxtapose the benefits of a good night's sleep with a "touch of humanity". This was a large departure from what Sleepy's had generally done in the past and gave it a more sophisticated look and feel.

These ads were located in New York, Philadelphia, Washington D.C. and Connecticut for the summer of 2013.

Client: Merck
Brand: Zostavax (Unbranded)

Shinglesinfo.mobi is the mobile version of Shinglesinfo.com, a disease awareness site focused on Shingles.
This site focuses on educating people about the risks of Shingles.

Rather than create a site filled with scare tactics, we chose to use clean layouts and inviting icons.
The site features photo and video galleries as well as tools such as a symptom checker.

Client: Merck
Brand: Zostavax

This is an internal poster for the Merck offices that announce the launch of a new TV spot campaign.

Client: Merck
Brand: Pneumovax 23

This is a redesign of an existing website. I helped to improve the architecture as well as the information hierarchy.

Client: Merck
Brand: Pneumovax 23

Shown here are two approaches for a brochure redesign. The goal was to make diabetes and it's association with
pneumococcal disease the focus of the brochure. The first approach is icon based while the second is photography based.

Also shown is a detail shot of the icons used to represent Pneumonia, bactaremia and meningitis.
These are represented as lungs, a droplet of blood and a brain respectively.

Client: Shionogi Inc.
Brand: Osphena

These brochures were a departure from the usual pharmaceutical advertising and took inspiration from women's magazines. Using high-quality photography, empowering copy and elegant layouts, we were able to offset the confidential and sometimes uncomfrotable nature of the product.

Client: Shinogi, Inc.
Brand: Osphena

This inner circle invitation is the second part of a greater campaign to empower women to ask their doctor about Osphena.

This invitation welcomed women to a savings club where they could earn discounts and support.
It makes a fairly private, uncomfortable product much less so.

Client: AJW Architectural Products

My goal was to put these on the same level as Kholer. By showing these products as beautiful and well designed, my hope was
to attract the attention of architects and elevate the impression of them above those of our competitors.

Client: AJW Architectural Products

The company had a 60-year history and very minimal product photography. My first task once hired
as CD was to photograph everything. I was then able to rebrand the company into their current iteration. 

Client: AJW Architectural Products

This catalog takes products that are generally utilitarian and attempts to make them seem elegant and unique.

As creative director, it was my challenge to help set these products apart from the competition; we did so by positioning them
in such a way that would appeal to both architects and contractors.